Bringing Programs to Life
SEDAC's marketing team brings energy efficiency and sustainability programs to life. Since 2004, SEDAC has marketed energy efficiency to private and public sector clients, generating 2,700 public and private sector energy efficiency projects across Illinois.
We drive program growth through market research, lead nurturing, and public engagement campaigns based on years of experience in engaging customers in energy efficiency programming.
Partner with us
SEDAC partners with other organizations, such as utilities and state organizations, to market energy efficiency programs and services across Illinois. We ensure that marketing messages and branding are consistent and appropriate, enhancing our partners' programs with our experience and expertise. From promotional campaigns to trade shows, our innovative team helps our partners meet and exceed their program goals.
What we do
SEDAC markets energy efficiency and sustainability programs through a variety of strategies, including:
- Phone and email campaigns
- Face-to-face interactions at workshops and community gatherings (we've presented at over 500 workshops, reaching 25,000 individuals)
- Presentations and booths at market sector-specific events
- Marketing materials such as brochures, newsletters, e-blasts, case studies, videos and fact sheets
- Social media and online announcements
- Creative development
We tailor our marketing strategies to specific market sectors, inspiring potential clients with case studies and energy savings tips that address their needs. Our targeted outreach has extended to a large variety of market segments, including K-12 schools, municipalities, park districts, community colleges, tenant-occupied real estate, wastewater treatment plants not-for-profit organizations, small businesses and manufacturing.
Meet our team
Cassie Carroll, SEDAC's Marketing and Communications Director, coordinates the outreach and marketing efforts for SEDAC programs and assists with client recruitment. Cassie enjoys being a connecter in the sustainability community: she collaborates with our partners to develop and execute marketing campaigns, travels across Illinois giving presentations at events and workshops, and networks with people and organizations to drive program growth and help communities overcome barriers to energy efficiency.
Since 2008, Cassie has marketed sustainability programs, focused primarily on business sustainability, technical assistance and education, and employment engagement in sustainable practices. She has also worked in sustainable agriculture and local food systems, managing organizational grantwriting, farmer training programs and a local farmers' market in east central Illinois. In addition to her work at SEDAC, Cassie operates and manages the Green Business Engagement National Network (GBENN), works with the Illinois Green Business Association, serves as the Vice President of the University YMCA Board of Governors, and is a Champaign West Rotarian active in youth programming.
Anthony Santarelli, SEDAC's Business Development Specialist, is engaged in client outreach, connecting public sector entities with available opportunities and resources to reduce energy and costs in their buildings. In his outreach to current, former, and potential clients, Anthony helps clients overcome implementation barriers and verifies that programs are meeting their goals. Anthony can often be found discussing ideas for innovative marketing and outreach campaigns to reach more clients and help them implement energy savings recommendations.
Since 2009, Anthony has worked in the business sustainability field, with a focus on green business engagement programs and managing commercial energy efficiency rebate implementation programs. Anthony is a graduate of the University of Illinois at Urbana-Champaign in Environmental Economics and Policy. In addition to his work at UIUC, Anthony is the Director of the Illinois Green Business Association.
Read about the rest of our SEDAC team here.