Marketing

Bringing Programs to Lifebooth photo

SEDAC's marketing team brings energy efficiency and sustainability programs to life. Since 2004, SEDAC has marketed energy efficiency to private and public sector clients, generating 2,700 public and private sector energy efficiency projects across Illinois. 

We drive program growth through market research, lead nurturing, and public engagement campaigns based on years of experience in engaging customers in energy efficiency programming. 

Partner with us

SEDAC partners with other organizations to market energy efficiency and sustainability programs and services. We have partnered with utilities and state organizations, such as the Illinois Department of Commerce and Economic Opportunity and the Illinois EPA, to market energy efficiency programs across Illinois. 

When we partner with organizations, we ensure that their brand identity is retained and marketing messages are consistent, enhancing our partners' programs with our experience and expertise. From promotional campaigns to trade shows, our innovative team supports our partners' programs and helps them meet their goals.

Meet our team

Cassie CarrollCassie Carroll, SEDAC's Marketing and Communications Director, coordinates the outreach and marketing efforts for SEDAC programs and assists with client recruitment. Cassie enjoys being a connecter in the sustainability community: she collaborates with our partners to develop and execute marketing campaigns, travels across Illinois giving presentations at events and workshops, and networks with people and organizations to drive program growth and help communities overcome barriers to energy efficiency. 

Since 2008, Cassie has marketed sustainability programs, focused primarily on business sustainability, technical assistance and education, and employment engagement in sustainable practices. She has also worked in sustainable agriculture and local food systems, managing organizational grantwriting, farmer training programs and a local farmers' market in east central Illinois. In addition to her work at SEDAC, Cassie operates and manages the Green Business Engagement National Network (GBENN), works with the Illinois Green Business Association, serves as the Vice President of the University YMCA Board of Governors, and is a Champaign West Rotarian active in youth programming.  

Anthony SantarelliAnthony Santarelli, a SEDAC Building Energy Specialist, is engaged in client outreach, connecting public sector entities with available opportunities and resources to reduce energy and costs in their buildings. In his outreach to current, former, and potential clients, Anthony helps clients overcome implementation barriers and verifies that programs are meeting their goals. Anthony can often be found discussing ideas for innovative marketing and outreach campaigns to reach more clients and help them implement energy savings recommendations.

Since 2009, Anthony has worked in the business sustainability field, with a focus on green business engagement programs and managing commercial energy efficiency rebate implementation programs. Anthony is a graduate of the University of Illinois at Urbana-Champaign in Environmental Economics and Policy. In addition to his work at UIUC, Anthony is the Director of the Illinois Green Business Association.

Read about the rest of our SEDAC team here

What we do

SEDAC markets energy efficiency and sustainability programs through a variety of strategies, including:

We tailor our marketing strategies to specific market sectors, inspiring potential clients with case studies and energy savings tips that speak to their needs. Our targeted outreach has extended to a large variety of market segments, including K-12 schools, municipalities, park districts, community colleges, tenant-occupied real estate, wastewater treatment plants not-for-profit organizations, small businesses and manufacturing.